Google Ads
To show up when someone searches to buy, book, consult, or request a quote.
Turn your clinical expertise
into a brand that does not compete on price.
Measurable acquisition for facial and body aesthetic medicine and cosmetic dentistry clinics.
Brand, media, landing pages, and measurement working as one structure.
// GROWTH ARCHITECTURE
Catherine Ávalos, CEO
We review every request and tell you candidly whether the JAG Method is the right fit.
48h A Consultation Funnel Diagnosis with a prioritized Funnel Leak Map: what to fix, what to measure, and what the next move should be.
// Starting point
What stage is your growth at?
Not every business needs the same thing. Some still have to choose a channel; others are already investing and losing budget; others need a second opinion to scale with more precision.
From curious clicks to real opportunities.
The problem is rarely a single ad. We look at the full journey to find out where commercial intent gets lost.
01
Demand
Google, Meta, or whichever channel makes sense for your market.
02
Message
A clear offer that attracts consultations with intent, not just clicks.
03
Conversion
Website, landing page, form or WhatsApp — with no unnecessary friction.
04
Measurement
Events, lead quality, source, cost and sales follow-up.
05
Scale
More budget only where there's a real signal of opportunity.
How many bookings do you need
to recover your investment?
Enter investment, treatment value, close rate, and estimated margin. The simulator calculates break-even using your own assumptions; it does not forecast results or use JAG benchmarks.
Your inputs
Your numbers.
Your clinic.
Scenario based on your numbers
Consultations required at your close rate
44
Bookings required to recover investment
7
Estimated margin per treatment
US$120
Break-even CPA per booking
US$114
Illustrative calculation based solely on the data you enter. Margin is not accounting profit, and the result is neither a forecast nor a promise from JAG.
Request your diagnosis
Positioning
We don't sell exposure. We design measurable growth.
We connect brand, acquisition, and measurement so every advertising decision has a verifiable signal.
Channels we manage
Meta Ads
To reach people with potential interest before they start actively searching.
GA4 + GTM
Measuring consultations, forms, WhatsApp, treatment bookings, and the real quality of every opportunity.
TikTok · LinkedIn
Added only if your client is genuinely there and testing it makes financial sense.
The technical side is on us. You just need to understand what's coming in, what it costs, and what's worth improving.
We don't sell "being on social media."
We design the architecture that attributes your consultations.
We review every point where consultation intent gets lost: campaigns, treatment landing pages, WhatsApp, forms, clinical messaging and measurement. Every finding comes with a prioritized action — without resorting to discounts.
01
Campaigns by treatment
We segment by procedure — facial harmonization, non-surgical rhinoplasty, smile design, implants — instead of generic "aesthetics" campaigns. Every treatment gets its own landing page and its own message.
02
Consultation attribution
We measure consultations, not clicks. Pixel, GA4, GTM and Conversions API configured so the platform optimizes for the right signal.
03
The landing page that converts the consultation
We check whether visitors understand your clinical approach and can request a consultation without friction. If traffic currently goes straight to WhatsApp, we design how to measure and improve what happens before the conversation.
04
Clinical positioning
We translate your clinical judgment and track record into a message patients understand — without dropping into discount or price language. We don't sell discounts: we sell expertise.
05
Comparison by specialty
We compare your own costs and rates across services, channels, and periods. This helps locate friction in budget, messaging, demand, or commercial follow-up.
06
Monthly executive report
A concrete guide: which treatment to prioritize, which channel makes sense for your next stage, and what not to touch yet. A monthly executive report — not a dashboard nobody reads.
The page that converts the consultation.
When paid traffic goes straight to WhatsApp, context and attribution are lost. We design a treatment-specific landing page that informs, attributes, and qualifies before the conversation starts.
-
Treatment-specific landing pages
One page per procedure — not a generic "aesthetics" site.
-
Pixel + GA4 + GTM integrated
Every consultation is attributed to the campaign that generated it.
-
Qualification before WhatsApp
The landing page filters before the conversation escalates — not after.
-
Consultation-source reporting
You know exactly which treatment and which channel generate a real pipeline — not just traffic.
JAG Method™.
An architecture for growing with judgment.
Our working method connects positioning, acquisition, and measurement to identify friction in the path to consultation. We design an acquisition architecture for each clinic and prioritize improvements using first-party evidence, without competing on price.
We don't guess.
We measure, justify, and scale.
-
00
Clinical positioning diagnosis
An audit of the patient-consultation journey: how someone requests a consultation today, what message your clinic sends compared to the competition, and where intent gets lost. Before you spend a single dollar, we define what sets your clinical approach apart.
AI layerAutomated analysis of Meta Ad Library to map message angles and active creatives from your competitors. Language models synthesize findings across aesthetics and dental clinics and project benchmarks by specialty.
Human layerWe define what to look for, validate findings against the reality of aesthetics and dental clinics, filter out noise, and translate the data into clinical decisions you can understand without learning any jargon.
Expected outputA positioning map with findings by area and a first acquisition hypothesis by treatment.
-
01
Clinical measurement architecture
Setting up the Meta Pixel, GA4, GTM, Conversions API and treatment landing pages. We define which event counts as a real consultation, not just a click. Without that distinction, the platform optimizes for the wrong signal.
AI layerAutomatic configuration of GA4 events, server-side Conversions API, and Advantage+ Catalog. The platforms automatically optimize signal quality and deduplicate client + server events.
Human layerWe decide which event is a real conversion (a qualified consultation) versus empty engagement (a click, a scroll). The algorithm doesn't know what's valuable to your clinic. We do.
Expected outputTracking up and running with validated consultation events, demonstrated live on a shared screen.
-
02
Treatment-specific architecture design
Campaigns segmented by procedure (not by generic "category"), a dedicated landing page per treatment aligned with your clinical positioning, and creatives that speak to technique, not price.
AI layerAdvantage+ Audiences, Performance Max and Demand Gen optimizing bids, targeting and combinations at a speed no human could match. Generative AI produces creative variants to accelerate testing.
Human layerWe decide which hypotheses to test, write every piece of copy in brand voice, and choose which AI-generated variants deserve to go live. AI proposes. JAG decides.
Expected outputTreatment campaigns live, with real-time data and a first report on consultations generated.
-
03
Scaling without cheapening the brand
Optimization based on real data: we scale investment in the treatments that prove demand, without resorting to discounts or offer-driven messaging that competes on price. A monthly executive report with metrics, decisions, and the next move.
AI layerSmart Bidding, Advantage+ Creative, and automatic creative rotation. The platforms optimize in real time, at the pace of the market.
Human layerWe decide when to scale, when to cut, and when to change strategy entirely. Industry knowledge, business context, and editorial judgment over communication — no model automates that yet.
Expected outputA monthly executive report with metrics, decisions made, new hypotheses, and a projection of measurable growth.
Who's going to be on your side.
A straightforward structure. Clear responsibilities. When you hire JAG, you know exactly who's doing what with your investment, and who to talk to when something isn't working.
Executive report
Illustrative example · fictional data
Month 03
Attributed consultations
Cost per consultation
Channel with the strongest signal
Next decision
01 / Leadership
Catherine Ávalos
CEO · Strategic direction
She sets the direction for every account, oversees execution, and is the direct point of contact for every client. She combines strategic thinking with an instinct for content that connects with real audiences. Every decision about your ad investment goes through her.
Behind the scenes
Behind every JAG account is a network of specialists under strategic direction who run paid media, tracking and content when the case calls for it. A specialized core by design: every decision goes through people who know your business.
Current credentials
Certification
Meta Blueprint
Facebook · Instagram · Lead Ads · Advantage+
Certification
Google Ads
Search · Display · Performance Max · Shopping
Certification
Google Analytics 4
Events · Conversions · GTM · Server-side tagging
Academic training
UTN — AI Applied to Marketing
Universidad Tecnológica Nacional (Argentina) · 2025
How we operate
Transparency policy.
Read access to your accounts — spend is visible in real time.
Monthly executive report — metrics, decisions and the next move.
No long-term contract — month to month.
The questions we always
get.
If your question isn't here, message us on WhatsApp or request your diagnosis. We reply within business hours, same day.
With treatment-specific landing pages and real attribution, we know exactly which campaign, message and channel each consultation comes from. That lets us qualify before escalating to WhatsApp, instead of sending raw traffic and hoping someone responds well.
The opposite. We build clinical positioning, not offers: the message speaks to your expertise and track record, not to discounts. The architecture is designed so you compete on technique, not on price.
Yes, with the right architecture: no before/after in feed, no language about body parts, no promise of results, and a CTA to a consultation. We work under Meta's current 2026 health policies; that compliant architecture is part of what we deliver — not a separate legal footnote.
Because in health care, that kind of proof isn't something we display. What we can show you is the process: the JAG Method™, real tracking, and an auditable monthly executive report. That's what you evaluate before hiring us — not someone else's case.
We don't promise a cost per consultation or a return before measuring with your clinic's own data: it depends on specialty, location, competition and response capacity. The free diagnosis is precisely the step that gives you that reference, based on your own numbers.
Your role at the clinic, specialty, city, whether you're already running paid media, and your current scale. With that, we put together a report on the state of your acquisition within 48 business hours.
Beyond paid media:
Digital Infrastructure for your business.
For active JAG clients: an optimized website, automations, corporate email and maintenance under a single point of accountability. No overlapping vendors, no scattered invoices, no finger-pointing between technicians.
What's included
-
Optimized website
Landing page or institutional site with editorial design, optimized loading, native responsiveness, and tracking built in from day one.
-
Corporate email
yourname@yourcompany.com with SPF, DKIM and DMARC configured. No spam, no bounces, domain authority protected.
-
Automations
Lead notifications, WhatsApp Business integrations, a basic CRM, and automatic reports sent to your inbox.
-
Monthly maintenance
Backups, SSL, security updates, uptime monitoring, and small adjustments included in the monthly fee.
For JAG clients
If JAG is already running your paid media, we can run the ecosystem behind it too.
Qualification Requirements
- Active Paid Media: exclusive to businesses with active investment in Google or Meta Ads.
- Business Already Running: you need real commercial traction and actual sales.
- Direct Contact: a direct channel with the business owners for technical agility.
One invoice
No overlapping vendors
One point of contact
Zero finger-pointing between technicians
No lock-in
Month-to-month, cancel anytime
Access
Always yours
After you apply
What happens after you apply.
Today
You send your request (2 minutes).
48 business hrs
You receive the diagnosis with findings and a first hypothesis.
Week 1
If we move forward: measurement architecture.
Weeks 2–3
Treatment campaigns live.
Month 2+
Scaling with a monthly executive report.
Consultation Funnel Diagnosis · free
Request your diagnosis
without leaving
this page.
Within 48 business hours, we review where your consultations come from, where they are lost, and what can be measured across your website, Instagram, and WhatsApp. The deliverable is a prioritized Funnel Leak Map—not a generic proposal.
We turn ad spend
into measurable growth.
